In February, a new toothpaste was introduced into the family of Colgate products. I was given the opportunity to try Optic White Platinum High Impact White Toothpaste, compliments of Colgate-Palmolive. This formula promises to deliver 4 shades, visibly whiter teeth in 6 weeks when you brush twice daily, you should start to see results in just 3 days. This is much easier than using whitening strips and it even whitens more than they do! I haven’t used it for 6 weeks yet, but after the first week, I see a difference. Formulated with hydrogen peroxide, it is safe for daily use, and even protects your enamel because it contains anti-cavity fluoride protection. The toothpaste has a clean fresh taste to keep your breath pleasant for hours. You can get a whiter, brighter, bolder designer smile for spring and summer! The cost is $3.99-$4.99 for a 3 oz tube or $5.79-$6.99 4.5 oz tube and is available nationwide at most food and drug stores. Look for upcoming sales and combine these with coupons (there was a $1.00 off coupon in the Sunday 3-06-16 newspaper) to get the best deal to get your pearly whites their brightest.