Get exclusive coupons and earn rewards from your favorite Kellogg’s brands (which includes Keebler and Eggo) when you join for FREE the Kellogg’s Family Rewards program. Each specially marked package contains a code that you enter on the site  to receive points . As you accumulate points (they add up fast!) you can exchange these for great gifts, gift cards, or coupons. I’ve been a member for over a year and I love it!