I think our whole lives we’ve been store ice cream cartons wrong! Lid-side down is the way Ben & Jerry recommend to store in the freezer! Freezer burn occurs when moisture leaves the ice cream and joins forces with moist ambient air, refreezing on the ice cream’s surface and damaging the flavor and texture of the cream. This is especially likely to occur if you get your ice cream tub out of the freezer to thaw, serve yourself a big scoopful, then forget to put the tub back into the freezer for a bit. Be sure the lid is secure before turning!