It never fails, its hot, you eat your cold ice cream too fast and ugh, brain freeze! To ease the pain, cup your hands over your mouth and nose and blow as if you we outside on a cold day trying to warm up your hands! The pain of brain freeze is caused by blood vessels in the palate constricting, so this breathing trick warms the palate, thus dilating blood vessels to eliminate the discomfort in seconds. Now you can enjoy your ice cream in comfort.